toys

Fisher-Price’s Movi gets kids up and about whilst educating them

Every parent, if they’re really honest, wants their child to be a bright spark. And we want toys to encourage their intelligence while remaining fun and holding their attention for more than five seconds. 

There are a lot of toys out there that fit this brief, coming with all sorts of promises. It’s a minefield for parents. The toys we have chosen all aid the developmental stages in childhood through play, which is important for supporting brain development and cognitive skills – play allows children to use their creativity and encourages imagination, physical and motor skills, be that by giving them instructions to follow in a fun way, the ability to process information, express emotion and solve problems, or opportunities to create.